Linen is built for independent brands with a small range and a real story. It leads shoppers from how their skin feels to the right product, backs every claim with ingredients and results, and turns a single purchase into a routine. See the demo.
Guided routine finder
Three questions, two or three recommended products, and a bundle saving at the end. Shoppers who don’t know where to start get a clear answer and a reason to buy more than one item.
Product pages that do the convincing
Results, customer observations, key ingredients, and a full “what’s inside” breakdown sit alongside the buy button, so sensitive-skin shoppers get their questions answered before they hesitate.
Made for founder-led brands
Dedicated story and ingredient sections give small-batch makers room to explain who they are and what goes in the jar, without the page turning into a wall of text.
Skincare, beauty, wellness and body care
Small catalogues (roughly 3 to 30 products)
Founder-led and small-batch brands
Stores that sell routines, sets or bundles
Shop by concern: let customers browse by how their skin feels rather than by product type
Routine builder sections: “Start with these three” and “Complete your routine” blocks that encourage multi-product orders
Cross-sell pairing: “Pairs well with” recommendations on every product page
Ingredient spotlight: feature your hero ingredients on the homepage and on each product
Results and reviews: dedicated sections for outcomes and customer feedback
Bestsellers row: put your most-loved products in front of new visitors
Collection sorting: featured, best selling, price, and highest rated
Journal: a blog layout designed for skin notes, how-tos and education
Editorial typography: serif headlines with italic emphasis for a calm, premium feel
Mobile first: responsive layouts throughout
Nude (default): warm, earthy and skin-toned, with enough depth to feel confident rather than beige
Linen: lighter and airier, for brands that want a softer, more minimal look
Linen is built for independent brands with a small range and a real story. It leads shoppers from how their skin feels to the right product, backs every claim with ingredients and results, and turns a single purchase into a routine. See the demo.
Guided routine finder
Three questions, two or three recommended products, and a bundle saving at the end. Shoppers who don’t know where to start get a clear answer and a reason to buy more than one item.
Product pages that do the convincing
Results, customer observations, key ingredients, and a full “what’s inside” breakdown sit alongside the buy button, so sensitive-skin shoppers get their questions answered before they hesitate.
Made for founder-led brands
Dedicated story and ingredient sections give small-batch makers room to explain who they are and what goes in the jar, without the page turning into a wall of text.
Skincare, beauty, wellness and body care
Small catalogues (roughly 3 to 30 products)
Founder-led and small-batch brands
Stores that sell routines, sets or bundles
Shop by concern: let customers browse by how their skin feels rather than by product type
Routine builder sections: “Start with these three” and “Complete your routine” blocks that encourage multi-product orders
Cross-sell pairing: “Pairs well with” recommendations on every product page
Ingredient spotlight: feature your hero ingredients on the homepage and on each product
Results and reviews: dedicated sections for outcomes and customer feedback
Bestsellers row: put your most-loved products in front of new visitors
Collection sorting: featured, best selling, price, and highest rated
Journal: a blog layout designed for skin notes, how-tos and education
Editorial typography: serif headlines with italic emphasis for a calm, premium feel
Mobile first: responsive layouts throughout
Nude (default): warm, earthy and skin-toned, with enough depth to feel confident rather than beige
Linen: lighter and airier, for brands that want a softer, more minimal look
