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Lucy Randall - Digital Producer
Home
About
Work
Services
Products
Blog
Contact
(0)
Cart (0)
Book now
Home
About
Work
Services
Products
Blog
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Book now
Products › Scan-to-reorder packing insert
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Scan-to-reorder packing insert

$110.00

Your best next sale is someone who already loved the first one. Make reordering one scan.

A customer opens the box, pours a glass and loves it. That's the moment they're most likely to buy again. But when the bottle runs out weeks later, they have to remember your name, find your website, search for the product and start the checkout from scratch. Many never get that far.

Scan-to-reorder packing inserts close that gap. Each product or case you ship gets its own branded card, tucked in the box. When the customer is ready for more, they scan the QR code and the same product is already waiting in their Shopify cart. No searching, no menus, no product page. A few taps and the next order is done.

This isn't a print job. It's a repeat-sales tool: the card is simply the part your customer sees.

How it works

  1. Scan. The customer scans the card that came in their box.

  2. Reorder. The same bottle, case or mixed case is already in their cart.

  3. Check out. They pay, or add something new while they're there.

Built for repeat buyers

  • Wineries and cellar doors: a card in every case so the customer can reorder the wine they're already drinking

  • Wine clubs and mixed cases: reload a curated mixed dozen in a single scan

  • Distilleries, breweries and coffee roasters: any product people run out of and come back for

  • Producers and Shopify brands: anyone shipping products that customers buy more than once

What's included

  • Shopify cart links set up and tested for each product, quantity or mixed case

  • QR codes checked on iPhone and Android

  • Insert card design in your brand, sized to suit your packaging

  • Print-ready files, or print production managed for you

  • Optional extras: a returning-customer discount built into the link, or tracking so you can see how many reorders each card brings in

How quantity works

Each package covers up to five cards. Every card gets its own Shopify cart link, QR code and insert design.

One card is one thing a scan adds to the cart: a single bottle, a case of 6, a case of 12 or a mixed case. If you ship three different wines, that's three cards, so each customer gets the card that matches what they bought.

Need more than five? Just increase the quantity at checkout. A quantity of 2 covers up to 10 cards, 3 covers up to 15, and so on.

The price includes setup, testing on iPhone and Android, and print-ready files. If you'd like me to manage printing, I'll quote it separately once I know how many copies you need.

Why it works

  • Repeat customers, less marketing. You've already won them over. The card makes coming back effortless.

  • It arrives at the right moment. The card is in their hands while they're enjoying the product, not buried in an inbox.

  • Bigger reorders. Preloading a case makes reordering twelve as easy as reordering one.

  • Proof it worked. With tracking on, you can see exactly how many reorders your inserts bring in.

Why a card in the box

Emails get skimmed and deleted. A beautiful card in the box gets kept: on the fridge, in the wine rack, next to the coffee machine. It sits there quietly until the bottle or bag runs low, then takes the next order.

Pair it with a tasting table display

The Scan-to-order tasting table display wins the first order at the tasting. The reorder insert wins the second one at home. Together they cover the whole customer journey, from first sip to regular buyer.

Already ordering tasting table displays? Mention it in your brief and I'll design the inserts as a matching set.

Your best next sale is someone who already loved the first one. Make reordering one scan.

A customer opens the box, pours a glass and loves it. That's the moment they're most likely to buy again. But when the bottle runs out weeks later, they have to remember your name, find your website, search for the product and start the checkout from scratch. Many never get that far.

Scan-to-reorder packing inserts close that gap. Each product or case you ship gets its own branded card, tucked in the box. When the customer is ready for more, they scan the QR code and the same product is already waiting in their Shopify cart. No searching, no menus, no product page. A few taps and the next order is done.

This isn't a print job. It's a repeat-sales tool: the card is simply the part your customer sees.

How it works

  1. Scan. The customer scans the card that came in their box.

  2. Reorder. The same bottle, case or mixed case is already in their cart.

  3. Check out. They pay, or add something new while they're there.

Built for repeat buyers

  • Wineries and cellar doors: a card in every case so the customer can reorder the wine they're already drinking

  • Wine clubs and mixed cases: reload a curated mixed dozen in a single scan

  • Distilleries, breweries and coffee roasters: any product people run out of and come back for

  • Producers and Shopify brands: anyone shipping products that customers buy more than once

What's included

  • Shopify cart links set up and tested for each product, quantity or mixed case

  • QR codes checked on iPhone and Android

  • Insert card design in your brand, sized to suit your packaging

  • Print-ready files, or print production managed for you

  • Optional extras: a returning-customer discount built into the link, or tracking so you can see how many reorders each card brings in

How quantity works

Each package covers up to five cards. Every card gets its own Shopify cart link, QR code and insert design.

One card is one thing a scan adds to the cart: a single bottle, a case of 6, a case of 12 or a mixed case. If you ship three different wines, that's three cards, so each customer gets the card that matches what they bought.

Need more than five? Just increase the quantity at checkout. A quantity of 2 covers up to 10 cards, 3 covers up to 15, and so on.

The price includes setup, testing on iPhone and Android, and print-ready files. If you'd like me to manage printing, I'll quote it separately once I know how many copies you need.

Why it works

  • Repeat customers, less marketing. You've already won them over. The card makes coming back effortless.

  • It arrives at the right moment. The card is in their hands while they're enjoying the product, not buried in an inbox.

  • Bigger reorders. Preloading a case makes reordering twelve as easy as reordering one.

  • Proof it worked. With tracking on, you can see exactly how many reorders your inserts bring in.

Why a card in the box

Emails get skimmed and deleted. A beautiful card in the box gets kept: on the fridge, in the wine rack, next to the coffee machine. It sits there quietly until the bottle or bag runs low, then takes the next order.

Pair it with a tasting table display

The Scan-to-order tasting table display wins the first order at the tasting. The reorder insert wins the second one at home. Together they cover the whole customer journey, from first sip to regular buyer.

Already ordering tasting table displays? Mention it in your brief and I'll design the inserts as a matching set.

Scan-to-order tasting table display
Scan-to-order tasting table display
$110.00
Post-tasting email flow
Post-tasting email flow
$550.00

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Lucy Randall

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I acknowledge the traditional custodians of the land on which I live and work, the Wangal people of the Eora Nation, and pay my respects to their Elders past and present.